Project Details
Name
Sector
Project Request
status
Deepal Brand (GB corp)
Automotive
360 communication strategy & re-introduce deepal in the egyptian market
Incomplete project
Deepal is Changan’s premium electric and extended-range electric brand, entering the Egyptian market through a strategic partnership with GB Auto. The brand introduced two hero models — SO5 and SO7 — both available in two powertrains:
- BEV (Battery Electric Vehicle)
- REEV (Range-Extended Electric Vehicle)
Each model reflects a clear design identity:
SO5: sleek, sporty, aviation-inspired performance
SO7: spacious, refined, yacht-inspired comfort
THE CHALLENGE
high rising of EV’s cars and different brands taking the lead as well as the lack of knowledge of their differences.
Insight
Egyptian consumers are overwhelmed and uncertain when it comes to car buying — and this confusion multiplies with EVs.
Every step raises new questions about range, charging, power, and technology.
With the rise of Chinese EVs in Egypt, questions and comparisons continue to increase because “when technology is new and viral, doubts always exceed confidence.”
Core USP
- MAIN usp: Two powertrains:BEV (electric) and REEV (extended electric)
- Power + efficiency:long-range, smooth driving
- Fast chargingand high reliability
STRATEGIC SOLUTION
Create two campaign platforms — each one solves a different consumer tension!
CAMPAIGN ROLLOUT
Platform 1: “An Answer to All”
Why this direction:
Because choosing a car is full of questions — especially with the rising of EV’s different categories (BEV, REEV, HEEV, PHEV).
Egyptians don’t want promises and marketing; they want answers for their questions.
Deepal becomes the brand that doesn’t just offer you your perfect electric vehicle—it guides you which one suits you more.
It removes confusion and gives people the information they need to choose confidently.
Tagline
Deepal… An Answer to All.
________________________________________
Platform 2: “Rule the Beyond”
Why this direction:
Because a car often controls our day. It makes us cancel plans, delay trips, or say “not today.”
Deepal flips that idea: you rule the journey, the day, and the future.
Creative Thought
Deepal gives:
• Powerful driving
• Safety & comfort
• Fast & reliable charging
• Modern tech
so every journey is always ready.
Tagline
Rule the Beyond.
Campaign 360 Execution
Digital Execution
For “An Answer to All”:
• A connected experience that sparks curiosity
• Built around real questions and real explanations.
Examples:
• BEV vs REEV explainers
• “Which one are you?” quizzes
• Q&A reels with simple diagrams and real-life scenarios
• Tech clarity videos that show: range, charging, power, and long-trip freedom
This platform turns Deepal into Egypt’s EV teacher.
________________________________________
For “Rule the Beyond”:
• Futuristic frames
• High-energy reels
• “Beyond” moments where the car helps you take control of your day
Examples:
• High-speed cinematic shots
• Day-to-night transformations
• Journey moments (“the meeting you didn’t cancel,” “the trip you finally took”)
• Performance-focused content
This platform turns Deepal into Egypt’s EV desire brand.
Influencer Activation
Automotive Influencers for “An Answer To All”
Introduce Deepal as the electric brand “redefining the future of driving in Egypt with smart technology and comfort.”
The “Answer Challenge”
Influencers publicly reveal which side they belong to:
“أنا BEV ولا REEV؟”
and explain their lifestyle fit.
Community Activation
Work within Egypt’s biggest Facebook car groups to build organic trust:
• Real owners
• Real experiences
• Real conversations
On-Ground Execution
For “An Answer to All”
• Pop-ups where people can ask anything
• Transparent battery demos
• BEV vs REEV comparison stations.
For “Rule the Beyond”
• Futuristic drive events.
• EV road experiences
• Exploration-themed setups
• Collaborations with coffee brands.
• Free coffee booths to reflect the concept of energy and how you can control the future
Strategic Takeaways
- Two platforms let Deepal speak to both emotion and logic.
- “An Answer to All” builds trust , knowledge and removes fear.
“Rule the Beyond” builds desire, confidence, and ambition.
