Project Details

Name

Sector

Project Request

OZ – Disrupting the Balance

Coworking & Creative hub

Branding

OZ is a creative and high-end co-working park in Zayed that goes beyond the traditional office concept. It operates on a philosophy that integrates creativity and well-being into the work environment, catering primarily to B2B and affluent B2C clients. The space is unique for its blend of indoor and outdoor facilities, which includes gardens and a healthy restaurant, offering a holistic approach to productivity. This large-scale hub provides a variety of premium amenities, from private meeting rooms to shared creative spaces, alongside workshops and special memberships designed to foster a vibrant community and encourage innovation among its members.

THE CHALLENGE

All Co-working spaces serve the same concept…. “Work” in a calmer space!

Insight

People keep chasing a myth called “the work life balance”
Balance is never achieved. It’s an illusion — a hedonic treadmill that resets with every small win. The real achievers are those who accept and embrace their failures

Core USP

OZ is a unique Co-working PARK in Zayed with a “holistic customer centric approach philosophy” as it serves all what a human need for a better life all in 1 space! (gym, restaurant, outdoor garden area, workshops, creative clubs, private desks, collaborative rooms, creative memberships)

STRATEGIC SOLUTION

We positioned OZ as the brand that kills the “Work-Life Balance” cliché. Because OZ is a place that believes in the concept of “trying.” It knows that real winners are those who refused to believe in balance — who invested all their time and effort to disrupt it. Real achievers are those who knew balance was for the dull. And OZ isn’t a normal place for normal people… it’s a place for those who chose to disrupt. For different people!

Concept: “Disrupting the Balance.”

  • OZ reframes coworking from a sterile “balanced” environment into a living ecosystem of chaos, energy, and creation.

Here, people don’t seek calm — they seek creativity and achievements

CAMPAIGN ROLLOUT

  • Messaging:
    • “At OZ, we don’t offer balance. We offer space to disrupt, rebuild, and redefine.”
    • “Those who disrupt aren’t just working — they’re achieving.”

Visual World: High-contrast design. Sharp collisions of work, life, and play. Chaos framed as beautiful.

Return on Investment

  • A bold market position that shattered the sameness of coworking promises.

OZ became synonymous with movement, energy, and disruption

Scroll to Top